From Beginning to End
The investigation into the child's disappearance ended on July 21 2008 with the report by the Portuguese prosecutors' shelving the case. Like a second bookend the parents offered up the lie that they had been cleared. In fact, the prosecutors' report states explicitly that the McCanns could not be cleared because they had refused to come back to clarify their roles in the case.
...we believe that the main damage was caused to the McCann arguidos, who lost the possibility to prove what they have protested since they were constituted arguidos: their innocence regarding the fateful event...
Such nice people
CMPR = Communications, Marketing and Public Relations
Alex Woolfall, the man who Gerry McCann expressed his gratitude to in the House of Commons, the man who started teaching GM the rules of the game as early as May 5, is a pure CMPR man.You could, of course, say, “look he just happened to be around at the beginning, he came out to help the Mark Warner company. It was co-incidence that his speciality was as a 'dig you out of deep s**t man', rather than just a PR man, you know, to handle the press. That’s what the pair needed and would have used but he was there.” You could say it, sure. But it wouldn’t be true. How about this, from CMPR experts Hanover Communications?
We helped the McCann family deal with the media storm which surrounded them on their return from Portugal in September 2007. From scratch, we created a comprehensive media handling package within six hours which enabled us to handle 850 media calls in the first week. By giving journalists positive stories to report, coverage turned from hostility to the McCanns to sympathy about their ordeal. This campaign won the crisis communication category at the 2008 CIPR awards.
L'emballement médiatique plus important qu'il serait normal au RU est dû au "vide d'information".
What we want (sur les déclarations d'Ed Smethurst)
The first impressions really started on day one when we came back to Praia da Luz having spent the day in Portimao at the police station. Clearly, there was a huge media presence there already...
Lift Consulting, the Portuguese PR company with the McCanns amongst its clients. As we mentioned yesterday they seem to have a number of whistleblower employees who claim the agency has been planning to throw more dirt on Gonçalo Amaral. And just happen to have told GA’s supporters, in confidence about it.The right to live for the rest of our lives without accusations after we've been acquitted by the courts. "Depois de terem sido inocentados pelos tribunais," is what the statement says. The Law, my lords, is a funny thing
En fait le fond de la question est que le crime n'a été reconnu mais n'a pu être déterminé. Donc aucune accusation possible.It is also no secret that, in the case, the Public Ministry had a choice of two types of archiving, as follows:1) an archiving due to "enough evidence" having been collected to prove that there was no crime or that the arguidos did not commit the crime in any way, or2) an archiving because it was not possible to show enough signs of a crime having taken place or who its authors were, with the result that the evidence does not lead to a reasonable likelihood that the arguidos will be convicted in a trial. [all my " "]
Funny that, though, because the UK friends and family stuff, organised by insomniac Gerry and the faithful mobile, and almost certainly out of Woolfall's earshot, was absolutely stuffed with information about that very same investigation, material that could only have come from Kate & Gerry and which served a different purpose from the PDL stuff. And, as if two different lines of communication for two different sets of messages wasn't enough, Gerry was now getting a third.
The Coffin appears
All with the sole aim of keeping Madeleine's face in the public eye in order to get her back.
Mr. and Mrs. McCann attend a special birthday mass in the village where they say they are convinced Madeleine is alive. Celebrities including JK Rowling and Sir Phillip Green donate towards a £2.5 million reward being offered for Madeleine’s safe return. Gordon Brown, then Chancellor, expresses his sympathy for the parents and later talks to them offering to do "'anything he can to help'".
5 May. Family friend Mrs Renwick said the McCanns...felt let down by police.
6 May. Mr McCann's sister Philomena criticised the Portuguese police for initially "playing down" their response to the disappearance.
8 May. Members of the family are understood to be growing impatient with the response of police in the Algarve to Madeleine's disappearance.
10 May. Kate's mother calls for an end to criticism about the parents' decision to leave their children sleeping in their apartment while they ate at a nearby restaurant.
14 May I have sat at that table, I know how diligent Kate and Gerry were about checking the children, says Mrs Healy.
What a PR man, and especially a man in the Crisis Management PR business – remember the motto “someone died or seriously injured in questionable circumstances?" – carries with him isn't so much the teachable skills of his experience - it's a big fat, confidential, address book. An address book with MP’s names and other information, names of government ministers and how to get to them behind their firewalls and, last but not least, just which newspaper editors are sympathetic to just what sort of story, and what sort of approach. A lifetime’s work.Hospital doctors like the Tapas 9 group don’t have that sort of knowledge. Yes, they knew how to alert the news desks very quickly on the night of May 3, as they have admitted – we don’t do libel here, remember, it’s all true and in writing – but they didn’t know the ins and outs of “angles”, or of keeping a story running day after day, or just how you start getting the media to publish off the record stuff which can’t be confirmed. Or even knowing the names of journalists who specialise in inventing stories over a drink and might be very grateful if they’re offered bits and pieces, no questions asked, to help them along. Clarence Mitchell, whom we shall come to in good time, knew all about them, as he testified in that same House of Commons.
Think about it - where would you start if you wanted to pull that sort of stuff off? Of course there’s another question as well. Why would you want or need to do it?